Pillar
Honest pricing, no fear tactics
Our Rapid Launch Plan locks fire-kit pricing between $99-$129 with 28–48% gross margins so families know exactly what they are paying for.
Documented in docs/launch-planning/FINANCIAL_REALITY_CHECK.md
About Be Ready Australia
Built in Queensland, expanding nationwide with honest emergency readiness
We started in 2024 as Queensland Ready Kits. Today we run a transparent preparedness company for Australians facing fire, flood, and storm seasons—without the fear-mongering, hidden subscriptions, or US-centric gear lists.
Founded
Jan 2024
Supplier partners
12 across AU
Launch target
Nov 15, 2025
Guide downloads
40+ official PDFs
Why we exist
We ship preparedness with transparency baked in.
Everything on this page is backed by the same documentation our internal team relies on—launch roadmaps, supplier scripts, compliance checklists, and research folders inside docs/. We invite customers to read them because preparation should never look like a black box.
Pillar
Respectful urgency
We explain the 15-minute bushfire warning window everywhere on the site—using education-first timers instead of flashing red panic banners.
Built into StickyUrgencyTimer + resources/fire-warning-times
Pillar
Local-first supply network
Twelve Australian suppliers (PrepMates, AWFS, Wolf Eyes, more) are onboarded so every core component can be replenished without waiting on overseas shipping.
See docs/operations/SUPPLIER_EMAIL_TEMPLATE.md & EMERGENCY_KIT_SUPPLIERS.md
Pillar
Open documentation
Over 60 internal docs outline BOMs, compliance, water research, and pricing philosophy; customers can read the same playbooks we use to build.
Browse docs/ for the full public archive
What we deliver
Four workstreams across the preparedness spectrum
Choose the area you need help with today, knowing the rest of the ecosystem is being built in the open.
Fire kits
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Shipping now in QLD
Fire kits
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Full bushfire preparedness kits tuned for 3 days of disruption and aligned with QFES checklists.
- •Individual, Family, and Workplace sizes
- •Pure wool blankets, P2 respirators, water storage
- •Launch target Nov 2025 for nationwide rollout
Flood readiness
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Pilot inventory ready
Flood readiness
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Waterproof documentation bags, pump-out tools, and SES-style alert workflows for storm seasons.
- •Bundled sump alarms + emergency lighting
- •Partnered with Sunshine Coast SES liaisons
- •Available via custom order today
Monitoring & IoT
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Pilot program Q2 2025
Monitoring & IoT
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LoRa-based FireWatch and AssetTrack concepts deliver property telemetry without $100/month lock-in fees.
- •DIY self-hosted option for rural stations
- •Managed dashboard dubbed “Be Ready Command”
- •Pricing philosophy in docs/concepts/PRICING_PHILOSOPHY.md
Education & kits-in-a-box
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Always free
Education & kits-in-a-box
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Checklists, plan templates, and state-by-state contacts sourced from QFES, SES, and BOM.
- •Downloadable in /resources
- •Fire Warning Times explainer for 15 min windows
- •Community workshops rolling out via councils
Fire kits
Shipping now in QLDFull bushfire preparedness kits tuned for 3 days of disruption and aligned with QFES checklists.
- •Individual, Family, and Workplace sizes
- •Pure wool blankets, P2 respirators, water storage
- •Launch target Nov 2025 for nationwide rollout
Flood readiness
Pilot inventory readyWaterproof documentation bags, pump-out tools, and SES-style alert workflows for storm seasons.
- •Bundled sump alarms + emergency lighting
- •Partnered with Sunshine Coast SES liaisons
- •Available via custom order today
Monitoring & IoT
Pilot program Q2 2025LoRa-based FireWatch and AssetTrack concepts deliver property telemetry without $100/month lock-in fees.
- •DIY self-hosted option for rural stations
- •Managed dashboard dubbed “Be Ready Command”
- •Pricing philosophy in docs/concepts/PRICING_PHILOSOPHY.md
Education & kits-in-a-box
Always freeChecklists, plan templates, and state-by-state contacts sourced from QFES, SES, and BOM.
- •Downloadable in /resources
- •Fire Warning Times explainer for 15 min windows
- •Community workshops rolling out via councils
Roadmap & commitments
Documented milestones we hold ourselves to
Pulled directly from docs/launch-planning & docs/product so you can see what is done, what is piloting, and what is next.
Q4 2024
Brisbane fire kit field tests
Completed 20 kit burn-down drills with local families; fed BOM adjustments for blankets and respirators.
Q1 2025
Flood kit pilot + Sunshine Coast council partner
Local council trial includes waterproof comms pack and 72-hour water plan from docs/research/WATER_SUPPLY_RESEARCH.md.
Q2 2025
IoT FireWatch pilot properties
LoRa fire and flood nodes deployed on agricultural clients under “no mandatory subscription” model.
Q3 2025
Medical + EDC kits ready for pre-order
TGA compliance checklist complete; diabetic and allergy variants outlined in docs/research/MEDICAL_KIT_COMPLIANCE_CHECKLIST.md.
Nov 15, 2025
National fire kit launch
Full e-commerce rollout per docs/launch-planning/RAPID_LAUNCH_PLAN.md with 500 kits staged between Brisbane and Sydney.
“Be Ready. Not Scared.”
That mantra from docs/project-management/ZAI_USEFUL_CONTRIBUTION.md is the filter for everything we publish. If a tactic feels like fear, we scrap it.
Based in Brisbane, led by Matt Currington, and supported by local emergency responders, we are building a preparedness ecosystem that treats customers like participants—not prospects.
Have questions about suppliers, compliance, or kit contents?
Reach out and we’ll send the exact document we use internally.